Wow! This class has been getting interesting. After about a three weeks of class, I have begun to really enjoy marketing as a business subject. On Mondays, we usually begin the class by taking an online quiz revolving around the chapter that we are focusing on for that specific week. The quizzes themselves are not very difficult if you actually do the reading, in fact it gives you more motivation to read the textbook instead of just skimming through it. After we jump right into our Ad presentations and Ted Talks. Everyday one of my peers in the class is assigned to present a Ted Talk to the class. Typically they speak for around three minutes, discussing the Ted Talk and how it links to marketing, and then show a short clip from the actual video. After the Ted Talk, two students then give their Ad presentations. Students pick a television Ad, no matter the genre, and discuss how the Ad links to the four Ps of marketing, what the target market is, why it is important to us, and how it links to our class specifically. On a typical day, we usually review parts of the chapter through a powerpoint and then have an interactive group activity to convey what we have learned in the chapter, which we then present to the class as a group.
I gave my first Ad presentation the second week of class. As I said in my first blog, public speaking has never been one of my specialities. I usually get very nervous, with the fear of messing up in front of my audience. I took the time to practice and memorize my lines beforehand and felt pretty comfortable with my presentation. I decided to do my Ad on a recent Heinz Ketchup commercial:
Heinz Ketchup decided to promote their traditional glass bottle to the public in this 2013 SuperBowl commercial. The bottle is meant to help avoid the weird squirting noises, messy splatter, and watery drip that usually comes along with their squeeze bottle line.
Product: As stated before, the Heinz Ketchup glass bottle.
Price: Not stated in commercial, but typically ranges from one to four dollars.
Place: Can be bought at any grocery store, convenience store, or found at any restaurant.
Promotion: Promoting their class bottle in comparison to their plastic squeeze bottle.
Target Market: Families, restaurant owners, tailgaters, barbecuers, etc.
Why I chose this? Ketchup is one of the most prominent condiments in the world.
How it links to marketing: Uses market erosion trying to bring back the glass bottle.
In my next blog, I will discuss what topics we have gone over in the past couple weeks regarding our textbook. I will also begin to talk about the group project we are starting using the MHPractice backpack simulator game, which seems like it will be very interesting! These past couple weeks have really opened my mind to all the intricate details that go into making a company successful.
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