Blog Nine: Apple's Marketing Strategy

          Throughout my blogs in BU 215 I have refrained from writing about companies that have very strategic marketing plans. In this blog post, I will still withhold from writing about a company that has a complicated marketing strategy, which brings me to write about Apple Incorporation, a consumer electronics company. Apple has found a way to beat their competitors, advancing the technological world we have come to know. Jayson DeMers, a contributor for Forbes, wrote an article on Apple's marketing strategy. In this article, he states that Apple can thank their marketers for their huge success besides their groundbreaking products. The reason the marketing department is so successful for Apple is because they keep things simple. According to DeMers, Apple is his favorite example of simplicity in marketing.
           DeMer's first example of Apple's marketing strategy takes a look at Apple's past television ads, "Take their Mac versus PC ads: 2 guys just standing and talking, set against a white background. No lengthy list of product features, no mention of price, no professional voice actors with emotional voice-overs, or even information on how to buy a Mac. Each ad aims to make one point, and one point only: one way in which Macs are better than PCs"(DeMers, Forbes, 2014). An Example of a Mac Vs. PC ad is posted to the right:
          Basically, the man in the suit represents PC, while the man in the casual clothing represents Apple, and in this case Mac computer products. Everything down to the clothing represents Apple's simplistic marketing plan. All the information given in the ad is what the consumers want to know. Apple doesn't bother going into detail about everything that goes into an apple product, but instead just states why it is better than PCs. Although Apple has been a leader in the industry for quite some time, their forms of advertisement have always been directly to the point. Apple has gained a fan base, making it easier for them to remain a cash cow in their market. 
          Another example of Apple's renowned marketing is their care for their consumers. Apple has always put consumers first, listening and then constructing what they crave. They let consumers know they care more by setting up Apple Care, which provides private one on one sessions and lessons to all Apple stakeholders. Jason Fell comments on Apple's Marketing strategy in his article on Entrepreneur, "Indeed, it was Jobs who pioneered Apple's customer first, a "computer for the rest of us" marketing plan. Instead of creating products they wanted to make, Jobs aimed to produce products that addressed consumers' needs, feelings and motivations"(Fell, Entrepreneur, 2011). This sums up why Apple is so successful, they listen to what the consumer wants, and then fulfill that need with their products.

          In the video above, Steve Jobs, the creator of Apple, describes his marketing strategy as the company progresses into a huge corporation. He says the main strategy is to "think differently", which in reality is to keep things simple and stray away from what other competitors are doing. This is what makes Apple's marketing strategy so successful.

Thanks for reading!