Wow! I still feel like this semester has just gotten underway. Now that the semester is over, I am having a bittersweet feeling. Next semester, I will not be returning to Saint Michael's, but instead will be doing a semester abroad in Italy. Now that I have taken and thoroughly enjoyed marketing, I can't wait to see what marketing strategies are used internationally, and how they compare and contrast to the concepts we have learned. BU 215 has been one of my favorite classes to date as a Junior, due to the immense amount of hands on and interactive assignments we have taken part in completing. As I have said in previous blogs, I have always been introverted when it comes to public speaking. However, after taking this course, I have had the chance to give many presentations, helping me get over this life long fear.
At first, I felt a little overwhelmed with my course load due to my demanding major. As time went on, I was able to manage my time in a way where I could find time to adequately put an equal amount of time into each of my courses. I did not do very well on the first exam, which unfortunately has kept my grade lower than I have liked. However, I scored well on my second exam, and have kept a 95% average on my weekly quiz grades. On the rest of my assignments, I have received between an 84% and a 95%, so in my opinion, I have sufficiently conveyed that I have put in the time and effort needed to succeed in this course.
So what now? As I have stated in my previous blogs, I have grown to enjoy the conceptual concepts that are taught in Marketing, opposed the crunching of numbers in my other courses. That being said, I know all of my courses are important in reaching the proper knowledge needed for the real life business world. However, BU 215 helped me realize the strain companies go through to keep their products at the top. Not a day goes by where their strategies aren't evaluated and reevaluated in hopes that they will satisfy their consumers as best as possible. I have always been interesting in starting a company some day. As of now, I am not sure what career path I will take, though I know that this class has established a broad knowledge of marketing techniques that need to be made when conducting a company.
Prior to this course, I never thought of the work that needs to be put in when it comes to a company's marketing strategies. Now that the course is over, it is quite clear that without proper marketing skills, companies will ultimately fail, fast. After I study abroad, I am hoping to have an internship where I can use the knowledge I have learned in this course and apply it to the tasks I am given. Taking this course has ended to my foundation that I have been building when it comes to obtaining my business degree. I encourage all of my readers to strongly consider taking a course in marketing. Hope you all have enjoyed reading my blog! Have a great end of the year and enjoy the holidays!
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